Jan 02, 2024

Welcome to 2024.

While you were (hopefully) enjoying some very well-earned rest last week, our subject matter experts were hard at work. So, today we have six fresh new articles to help you get the new year started right.

Half are about AI (no surprise). Justin Sharaf on how to tell if AI truly is the answer to your problem; Milt Hwang on why AI means you don’t need to learn to code; and, Andrew Frank on how to mitigate genAI’s bias problems.

AI isn’t everything, of course. That’s why there’s also Ali Schwanke on why MOps needs to learn the language of the C-suite; Ruth Stevens on the the latest in channel partner marketing; and Sam Burr on five things you need to know when reviewing the martech stack.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

3 steps to determine if AI is the answer to your problem

Despite what you may have heard, artificial intelligence can't fix everything. Here's how to tell if it is or isn't what you need.

Marketing artificial intelligence (AI)

How AI’s ‘describe and done’ can revolutionize your work

See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.

Marketing operations (MOps)

How marketing ops can learn to speak C-suite

The language barrier between marketing operations and top executives is a problem for both sides. Here's what you need to do.

MarTech webinar

Power up your marketing with GA4 and Salesforce Marketing Cloud

Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

Marketing technology

5 ‘must-dos’ when reviewing your martech stack

A-practical-guide-to-building-a-marketing-tech-stack

In a time of tighter budgets and 'doing more with less,' a marketing technology review is an essential step for maximizing efficiency and spending.

AI writing tools

How marketers can mitigate bias in generative AI

Humans have biases and because genAI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigate risks?

MarTech webinar

Masterclass: Data storytelling

live-webinar-multiple-people-orange-banner

Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format.

Sales enablement

What’s new and what’s working, in B2B channel partner marketing

The speed and complexity of business today demands a fresh look at how to make channel partner marketing work.

Your voice matters

How does your martech salary stack up?

Calling all marketing technology and operations professionals! Take our survey to help us better understand the evolving martech career and salary landscape. Results will be published on MarTech. Contribute your insights now!

Take the survey

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