As a B2B marketer, you know that data is the path to creating individualized experiences at scale, but do you know how to harness it effectively? Without that knowledge, it’s challenging to orchestrate cross-channel engagements and drive conversions. In addition, the competitive landscape is moving fast, and resources are sparse.

Marketing automation is the cornerstone technology B2B marketers depend on to navigate these twists and turns and achieve their goals. It increases productivity by automating the complex processes and repetitive tasks that are the very essence of digital marketing.

A robust marketing automation system boosts lead conversion rates, resulting in more cost-effective campaigns. Ultimately, teams invest in marketing automation because it helps drive sales, retain customers, and optimize revenue.

Chances are, you are using several solutions to accomplish everything on your to-do list including at least one marketing automation system. But if you are hacking these solutions together and suffering the consequences, it might be time to look at what else is out there.

Check out this guide and learn how to:

Evaluate your current marketing automation system
Gain insight into what your marketing automation system should allow you to do
Create a shopping list for must-have attributes of successful marketing automation systems