Keeping participants engaged and providing good-quality entries in diary studies can be challenging; recruit the right people, incentivize them appropriately, and keep recording entries simple.
The HEART framework is great for B2C products but is lacking for workplace applications where users cannot choose the product. CASTLE offers a complementary assessment framework for UX that focuses on the needs of internal product teams.
Even when you want to test a specific feature, start with broader tasks to capture natural user behavior and observe what participants would do on their own. If they fail, follow up with directed tasks.
Each component of a UX strategy plays an important role in helping teams work toward a better future state of the experience by aligning user needs with business priorities.
3 min video
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Nielsen Norman Group has openings for UX specialists, including both experienced and entry level. All positions are fully remote. Deadline to apply is January 30 (application deadline today).
