Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Using a combination of organic listening, interaction monitoring and audience profiling, marketers are able to improve customer experience by delivering highly engaging content to their most relevant targets across all the right media channels.

Register now to join Greg Roth, Synthesio’s VP of global marketing, and find out six ways you can immediately put social listening data into action. You’ll also hear from agency Imagination about how they’re using social listening for their client Ford Motors.