Good morning, Marketers, let’s recession-proof our strategies.

Economists have been saying there’s a recession around the corner for more than two years. It’s failed to arrive because we haven’t met the official requirements: two quarters of decreasing GDP. However, consumer spending is the vote that really matters on this and it continues to falter.

So, what’s a marketer to do? I suggest reading Kath Pay’s article on six ways to recession-proof your email marketing. There’s no theory here, her suggestions are concrete and actionable right now. As those TV infomercials put it, “Don’t delay. Do it today.”

Constantine von Hoffman,
Managing Editor

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