Despite challenging conditions, marketers are surprisingly optimistic, mainly due to the belief that marketing can play a vital role in helping businesses withstand and even thrive during economic uncertainty.
“Too often data isn’t being deployed usefully”, comments Nick Stammers, VP UK & EMEA at Ataccama, a unified data management platform. “It’s simply a burden: redundant, duplicated, irrelevant, hosted on outdated legacy platforms, or too low quality to be of any use.”
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
This quick guide looks at the power of video as a marketing tool and outlines the key considerations for creating a video strategy, from setting objectives and defining the audience to content planning and distribution.
