| | | | | First Things First | | July 2, 2020 | By Jameson Fleming |
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| 5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter | |
| | In less than a month, Nathan Young and Bennett D. Bennett have already driven change in the advertising industry. After writing a letter (with the backing of more than 600 Black ad professionals) to address systematic change, they formed a nonprofit to further their mission. As a result, dozens of ad agencies released diversity numbers. Others committed to the 12 steps they outlined in the letter. They called out French agency RosaPark for its name, and now the agency is rethinking its name. Now, Young takes his mission to his backyard at his agency Periscope, where he serves as group strategy director. However, he says he doesn't take issue with the actions of Periscope, but rather the Minneapolis agency's parent company Quad, which he says barred the agency from showing solidarity with #BlackLivesMatter and released misleading diversity data. He and 12 others—the copy editing department joined the movement after the publication of our story—walked out to protest Quad's actions. After our story was published yesterday, Young continued on Twitter, providing an email that he says contradicts Periscope interim president and Quad evp Eric Ashworth's comments to Adweek. Read more: Young insisted that Periscope's leadership has supported the cause since the start, but the problem lies with Quad.
More agency action to address systematic racism: | | | |
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| | Adweek Promos and Events | Explore the Future of Cannabis and CBD Marketing | |
| | The cannabis and CBD brand landscape has changed dramatically in recent years as the industry has undergone financial turmoil, byzantine regulatory hurdles and now a drawn-out quarantine disrupting the dispensary model. What will the industry look like on the other side, and how will marketers, investors and advocates help make the most of this new era? Join us on July 8 to find out. RSVP here. | |
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| | Featured Jobs | The Brandon Agency Charlotte, North Carolina | Pennsylvania State University University Park, Pennsylvania | OTR Global Purchase, New York | The Brandon Agency Charleston, South Carolina | ADWEEK Remote, New York | | |
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