Good morning, marketers, are you struggling with collaboration projects lately?
To shine a spotlight on all the ways such tools can help ease project collaboration, Marketing Land Research Director Pamela Parker put together a list outlining the top 7 benefits of enterprise workflow and project management solutions:
- More efficient management of global operations: Many of these tools are designed to help distributed employees coordinate with each other, with some specifically geared toward marketing organizations.
- Ease and transparency of reporting: Most of these platforms offer highly customized reporting capabilities with built-in widgets and automation features.
- Visualizations that aid in planning and resource allocation: Sophisticated visualization tools enable marketers to see multiple projects at a glance.
- Improved coordination with clients and stakeholders: For agencies and consultancies, flexible permission structures allow clients the ability to log-in and review project status updates, keeping everyone in the loop.
- Digital asset management and file sharing: While not a true DAM, many of these tools allow users to upload and manage digital assets in a cloud-based environment.
- More seamless communication with development teams and other groups: Any platform that opens the lines of communication between marketers and developers helps move projects forward with fewer hitches.
- Easier tracking of billable hours: This is a big win in terms of tracking the team’s productivity — something every agile leader keeps in focus.
If your team hasn’t tapped into an effective workflow or project management solution yet, now may be the time to implement a platform. Be sure to check out our report on project management tools – which includes 15 different vendor profiles.
There’s more to read below, including what TikTok’s upcoming NewFronts presentation could mean for advertisers.
Taylor Peterson,
Deputy Editor
