7 best practices advertisers can pull from their paid search campaigns to find success on CTV

Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to your paid search campaigns, it’s easier to get started than you may think.

This guide will help outline how to translate your tried-and-true best practices from paid search to Connected TV so you can start generating that demand. MNTN reviews seven tactics you can use to find success on this new platform.