Good morning, Marketer, you’re looking great today!

What’s worse than making a bad marketing mistake? Making a bad customer apology, like an email saying, “oops” or “our bad.” Those make everything worse. How do you make a good customer apology? Read Kath Pay’s article and learn the secrets of an effective email apology.

Not only does she break it all down for you, there’s also a bunch of real-life examples to learn from. Has this email gone on too long? I’m sorry. (That’s an example of what not to do, FYI.)

Constantine von Hoffman,
Managing Editor

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