How MLS safety fields support broker cooperation | If my MLS removes the compensation field, can I choose to publish my cooperative commission offer in the agent remarks? | Are you focusing on the wrong sales metric?
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June 26, 2024
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Many real estate professionals may start noticing new safety fields in their MLS. How MLSs gather information on property safety conditions can be important. But don't misunderstand what these safety fields are for because inaccuracies can cause a ripple of issues. Listen to "Drive With NAR" to learn the purpose of MLS safety fields and best practices for using them from two practitioners who have been intimately involved in bringing these fields to fruition.
Full Story: REALTOR® Magazine/Drive With NAR (6/25) 
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Settlement Answers
If my MLS removes the compensation field, can I choose to publish my cooperative commission offer in the agent remarks?
No. The new rule would prohibit offers of compensation on an MLS. Get more facts about NAR's proposed settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Focusing solely on scaling numbers can be misleading for sales goals, writes expert David Brock, author of "Sales Manager Survival Guide." Instead of trying to scale up to find more qualified leads, Brock suggests focusing on winning a greater percentage of qualified opportunities in the first place.
Full Story: Partners in Excellence Blog (6/25) 
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Q&A: Danone exec shares consumer outreach insights
Danone brand Stok Cold Brew Coffee (Danone North America)
Brands resonate more with consumers via "anti-marketing," which includes campaigns that prioritize humor, said Brittney Polka, vice president of ready-to-drink beverages for Danone North America, adding, "anytime you can tell the creatives weren't allowed to unleash the full potential of an idea into the world, I find myself yearning for more."
Full Story: Marketing Brew (6/24) 
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Real Estate Trends
From "Japandi" to "kid zones," find out what's generating the latest buzz in home design.
Full Story: REALTOR® Magazine (6/26) 
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Former Las Vegas Raiders head coach Josh McDaniels sold his Anthem Country Club home for $4.8 million, a slight loss from when he purchased the property two years ago. The 6,705-square-foot Santa Barbara-style home, built in 2005, features four bedrooms, six baths, a billiard room, a wet bar, a movie theater and an outdoor area with a pool and a built-in barbecue. Lia Barfield of Local Living Real Estate served as the listing and buyer's agent.
Full Story: Las Vegas Review-Journal (tiered subscription model) (6/25) 
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Technology & Innovations
Universal remotes were created to manage the numerous remotes in a home entertainment setup, and with electronics now prevalent throughout homes, the SwitchBot universal remote extends this control beyond just entertainment devices. It can replace remotes for various home electronics, such as robot vacuums, smart lights and air conditioning units.
Full Story: CoolThings (6/25) 
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Fair & Equitable Housing
Maine's first LGBTQ+ affordable housing project is legal because it is not exclusive to LGBTQ+ individuals and complies with the Maine Human Rights Act, which prohibits housing discrimination based on sexual orientation and gender identity, among other factors. Kit Thomson Crossman, executive director of the Maine Human Rights Commission, emphasized the Act's goal of equal treatment for all.
Full Story: WCSH-TV/WLBZ-TV (Portland-Bangor, Maine) (6/25) 
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Legislation & Regulation
Federal Reserve Bank of San Francisco President Mary Daly has warned that the U.S. labor market is close to an inflection point, saying that though "the unemployment rate has only edged up" so far, "we are getting nearer to a point where that benign outcome could be less likely." Daly added that "future labor market slowing could translate into higher unemployment, as firms need to adjust not just vacancies but actual jobs. At this point, inflation is not the only risk we face."
Full Story: Bloomberg (6/24) 
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Consumer confidence declined slightly in June, with The Conference Board's index falling to 100.4 from 101.3 a month earlier. Economic growth and a strong labor market have not been enough to boost consumers' confidence in where the broader economy is heading. Despite an uptick in the present conditions index, the future expectations index fell. "Confidence pulled back in June but remained within the same narrow range that's held throughout the past two years," said Dana Peterson, chief economist at The Conference Board.
Full Story: MarketWatch (tiered subscription model) (6/25),  Reuters (6/25),  The Associated Press (6/25),  CNN (6/25) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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