In this series, Flint McGlaughlin has been sharing common copywriting mistakes on our webpages and strategies to avoid them. Join us this week as he explains how to use copy to help the transition go smoothly from micro-yes to micro-yes so that you achieve the ultimate yes (and win a customer). 

When making that purchase consideration, the customer is weighing the cost versus the value. A key (but not sole) element of cost is price. So in this MarketingSherpa article, we explore important factors to consider when determining how to communicate the price of your products.

You can bookmark this compilation of 101 entry-level marketing articles and go through a few articles a day until you yourself are a grizzled veteran throwing around comments about CRO and link juice over by the water cooler.

The farm stand had done an excellent job positioning its peaches to my daughter. Its effective branding created a unique value proposition for what is essentially a highly commoditized product. And it did a better job at making that connection than a $35 billion grocery store. As a marketing leader, how can you replicate that success?

• Conversion-Centric Web/App Development
• Value Proposition-Centric Product Development
• Conversion Testing and Optimization

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines