Imagine sitting down to lunch in a charming European town…

Suddenly your world starts shaking… literally.

That’s exactly what happened to my Croatian coaching client, Petar Jurina on December 29th with a 6.4 magnitude earthquake hit his hometown. 

Panic ensued… and his fellow countrymen were terrified for days from the aftershocks.

Fortunately, because Petar had enjoyed a record year in his business, he had the financial freedom to move his family to a resort on the beautiful Croatian coast to ride out the storm.

When I spoke to Petar about the tremors, he shared common sentiments you’ll hear from most quake survivors... 

They’ll describe the feelings of helplessness... the loss of all security and comfort...

“The earth isn’t supposed to move,” they’ll say, “My house isn’t supposed to shake.”

This is exactly how 2020 felt for most people.

The average person’s world has been destroyed...

As have the lives of many of your clients and customers in your business... 

“I never imagined 2020 would go like this... I’m scared, shaken, and lost.” 

Today people are looking for a ROCK... one that shines with a HALO... 

That ROCK ... 

The one delivering Hope And Light and Optimism ... 

Must be you. 

Just as Petar was for his family.

So listen, whether you set New Year’s Resolutions or not...

Make being the ROCK for others one of your commitments for 2021. 

Dedicate yourself to bringing Hope, Light, and Optimism to others in these dark, unsteady times.

The world needs you NOW more than ever.

That’s also my commitment to you. 

Whatever you need, we are here.

Why do I do it?

Feedback like this from Petar...

“Having Craig behind my back is like premium insurance for my business because he can always find a solution for any situation because of his "outside eyes" on my business.

He sees things I don't see and his one advice is sometimes worth thousands of euros for me. Thanks to Craig and his amazing 60 day planning, last year’s 1-year income became my 2-month income. Craig's networking and connections also helped me save me at least 60K euros in one year.

Beside all of that, Craig is always ready to help, giving his 100% and never make you feel stupid or guilty. He’ll help you with better time management, discipline, mindset, networking, higher profits, simple solutions and great ideas.” 

And from my client Frank in New Jersey…

“I broke $130K in sales in December! And I also had 100% compliance to my schedule this week. Looking back, I was struggling with my schedule so much before coaching with you. But I broke sales records this month and still worked out more than ever – all while stopping nearly every day at 5:30.” – Frank Benedetto

So no matter how 2020 went for you… understand that 2021 can be much better.

Because I know you’re ready to lean into this new year and give it everything you’ve got…

The key to achieving success like Petar and Frank - even in the face of adversity - is to have singularity of focus. 

How do you get that?

Start here with...

The 7 Most Important Questions to Ask Yourself for 2021

1.     What creates the most amount of profit for the least work?

This question cuts right to the chase utilizing the 80/20 principle, which states…

“Most results come from a small amount of your effort... and most of your efforts deliver only a small amount of results.”

If you haven’t read Richard Koch’s iconic book, The 80/20 Principle - The Secret to Achieving More with Less, I highly recommend checking it out.

2.     What are my big expenses that bring nothing in return?

If you take a closer look, you’ll probably find one or more things you might have FELT were important…

...but on closer inspection are actually providing you almost zero benefit.

3.     What high-income skill do I need to learn or hire?

High income skills are those which directly result in the most money coming into your business. 

Sales, leadership, speaking, and copywriting are all examples of high income skills.

If you’re an army of one... you MUST become great at one of these skills… and proficient at others.

If you have a team... the more you can double down on skills that bring you the biggest returns, the more you will profit.

4.     Why am I doing “this” – right here, right now?

NOT falling into the trap of busy work is harder than we realize…

Avoiding pointless tasks and meaningless chores requires frequently analyzing your activity and ruthlessly cutting whatever does not serve you.

Ask this question regularly…

Then delegate whatever needs to be done but isn’t worth your time…

And eliminate anything unnecessary.

5.     What am I not doing b/c it’s “too hard”?

You also must be real with yourself…

You already know certain things need to happen to move your business ahead.

Yet they keep slipping to the back burner because they are complicated or time demanding…

...they require a greater level of skill than you may currently have...

...or they involve having painful or uncomfortable conversations.

Whatever the case, stepping up and finding a way to get these things done almost always leads to rapid growth.

6.     Where am I leaving $$$ on the table?

What are you ALREADY DOING that can be tweaked or improved to bring even more money into your business?

Maybe your offer could be enhanced with a complimentary product or service? Your funnel improved with an upsell or three?

What value or content have you created already that can be turned into a product that improves people’s lives and can be sold for profit?

7.     What can you sell past customers?

Past customers are your best prospects.

They’ve already shown they are buyers and transacted a business relationship with you.

These customers already Know Like and Trust you (if you’re doing things right) and have lower resistance to purchasing from you compared with a cold prospect.

---

If you take a few minutes and answer just one of these 7 questions this week…

I promise you’ll see immediate improvements.

And 2021 will be more successful for you than you ever could have imagined.

When it is, we want to hear from you.

So please send me YOUR success story.

Talk soon,

Craig 

P.S. If you’re interested in getting your year off to a profitable start with expert guidance and “bulletproof” planning…

Just click that reply button and put “2021” in the subject line — our team will let you know where we can help with our coaching programs so that you can have a record year like my other clients.