| | John, It’s all too easy to just keep going in the same direction. The route you know so well that you’ve already worn down a clear path. But what if you veer left? Or right? Might you find new customer discoveries and better marketing performance? Today we bring you Discovering What Works in Marketing: 7 quick case studies of marketers challenging the status quo with examples from marketers who smashed funnel lengths, top-level domains, use of capitalization, and more. Read on for examples from a large financial institution, software companies, debt settlement company, marketing agency, yacht charter, and rental car company. Here’s to your next discovery, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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