Selecting the best license for your product can be a challenge when you consider the rapid changing pace of fads, trends, and phases that consumers experience. For entertainment-led brands, that is what makes them so attractive for brand extension.
Join this upcoming webinar for an in-depth look at the seven steps to predict what license will perform best for you at retail. Using insights from BrandTrends’ ground-breaking research, you’ll learn how to choose the right license in a world where consumer preference is changing rapidly.
Key takeaways include:
Distinguishing between ‘excellent’ and ‘best’ licenses using a brand health tracker, to go beyond simple sentiment analysis.
Specific analytics for cutting-edge sales prediction.
The current entertainment licensing trends that will influence your decision-making.
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