It may not have the body count of Game of Thrones, but Burger King's increasingly epic marketing battle with McDonald's has become one of the most-watched rivalries in the advertising world. Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain's fiery approach to its largest rival--and thanks to...
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May 15, 2019
Morning Digest
What marketers need to know today
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