Search marketing

Paid advertising: Tips to boost qualified leads and reduce costs

Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.

Marketing artificial intelligence (AI)

OpenAI: The return of the king

Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?

Video marketing

YouTube is deliberately ‘suboptimal’ for people using ad blockers

Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.

Marketing artificial intelligence (AI)

How advertisers can leverage AI and automation at scale

Striking the balance between AI and human oversight, for brand safety, strategy and performance.

MarTech webinar

Separating Generative AI fact from fiction

Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Let us cut through the noise and share the realities of this powerful new technology so you can put it to work.

Digital asset management (DAM)

Getting your digital asset management system to work with other tools

Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.

Digital asset management (DAM)

How to protect and leverage your single source of truth

The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted.

Email marketing

Write emails that convert

Learn the 4 biggest copywriting and design dos and don’ts to consider before you hit send.

Search marketing

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.

Free chatbot

Say hello to MarTechBot

Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

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From Search Engine Land

• Google’s 2023 Search quality rater guidelines update: Here’s what changed
• Snapchat is testing an ad-free subscription
• Sam Altman returns to OpenAI as CEO ‘in principle’
• YouTube is deliberately ‘suboptimal’ for people using ad blockers
• Google Ads investigating issue impacting AdMob