| What would it do for your life and business if you could double your income in the next 3-6 months? I know it might sound like a pipe dream... ...Especially in this economy. But it's a serious question. If you were able to double your profits in then next 90-days... What would that mean for your family? For your lifestyle? For your team? For your well-being and sanity (just imagine never being stressed about making pay roll or paying your bills ever again)? Well... It's all possible. My team and I are on track to do it in our business. And I've had several clients more than double their income since this whole crisis started. So today... I want to share a few simple tips to help you replicate this type of success in your business. So you can have more freedom, time, and income than ever before. Tip #1: Get OBSESSED With Your Numbers If you don't know the exact numbers in your business... You're swinging in the dark. Listen... Trying to scale a business without knowing your numbers is like trying to build a skyscraper without having a blueprint. It'll never work. And the only way to double your income in 90-days... Is to become ruthlessly obsessed with the exact numbers in your business. At a basic level, every entrepreneur should know... Your monthly expenses (and where they come from)... Exactly how much it costs to get a lead from each marketing channel you use... How much traffic you drive from search engines, paid ads, and affiliate sources... The AOV (average order value) of your top offers... Your ad spend and ROI on different channels... Your conversion rate on all important sales pages... The LTV of each new customer that comes into your world (over 30, 60, 90, 180, and 365 days)... Because when you know your numbers... ...You know exactly what's working and what isn't. And you can make sure that every action you take is intentional, strategic, and all but guaranteed to drive more revenue in fewer hours. Tip #2: Promote Your Killer Offer with Killer Copy The second key to doubling your income this year... Is to promote your KILLER offer with KILLER copy. Here's the thing... Most entrepreneurs I know do not have an offer problem. They have a problem promoting that offer with killer copy. Because an average product with killer copy... Will outperform an exceptional product with mediocre copy every time. The more compelling your copy is... the more money you will make. Period. Luckily, you don't need to be a world-class copywriter to make this tip work for you. Because the key to killer copy is simply to enter the conversation in your prospect's mind. And the best way to do this is by spending more time on the front end doing research before you write your copy (I recommend using Amazon reviews of similar products, forums, Quora, Reddit, and YouTube comments)... You can find the exact words and phrases your dream clients are using to describe their biggest pains and desires... And then simply copy/paste those words and phrases into your sales page. For example... (By the way... if you want to get your hands on THE best copywriting program on the planet... You can click here to grab my friend Stefan's RMBC Method. I've put all of my copywriters through this training and my head copywriter Austin told me "It's the best program I've ever seen") Tip #3: Iteration, Iteration, Iteration! A few weeks ago... One of my team members told me something interesting he'd heard from Alex Becker... An infamous YouTuber and e-Com expert who runs an 8-figure info product and software business. He told me that... Whenever Alex decides to create a new offer. He plans to spend at least 250 hours refining, iterating, and testing every aspect of his funnel. Recording literally a dozen webinar variations... Writing 50+ different ads... Using dozens of different lead magnets and email sequences... And it makes sense. Too many entrepreneurs expect to hit a homerun on their first ad or offer or sales page... But the real money is in the iteration. If you aren't testing everything you put out there to the nth degree... ...You're leaving a ton of money on the table. This year alone my team and I have tested... More than 6 different webinars. Dozens of landing pages and lead magnets. Close to 100 Facebook ads. Hundreds of emails. And multiple new offers. And to double your income in 2020, you need to do the same. Test, test, test, and then test some more. Because more than anything... Success is a game of persistence and atrition. If you can keep going from failure to failure with no loss in enthusiasm... Simply using what you learn to improve and get better the next time... Your income will skyrocket. Keep an eye on your inbox for part two of this email tomorrow. To Your Success,
Craig. P.S. If you want my help doubling your income in 2020... My team and I have a ton of different coaching offers, programs, and products to help you do it. Just hit reply on this email and tell me a little bit more about yourself, your business, and your goals. And my team and I will find the solution that's right for you. | 