Vanity metrics are the “but everyone else does it” of marketing. They are easy to get, look nice and have no connection to business outcomes. They stick around because higher-ups want to see them, because that’s what they’re used to seeing.
It’s time for a bonfire of the vanity metrics. Editorial Director Mike Pastore has seven metrics that need to die now and seven replacement metrics that will bring your marketing back to life.
Constantine von Hoffman
Managing Editor
bit.ly/mtnl
