Customer experience

7 ways to boost customers’ emotional connection and loyalty with your brand

Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

Content management systems (CMS)

WordPress moves to ban WP Engine from accessing its resources

The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources. UPDATE: And WP Engine claps back with a lawsuit.

Marketing technology

AI-powered martech news and releases: October 3

Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.

Programmatic advertising

2025 Programmatic Playbook: Working smarter not harder

Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

Digital advertising

Lyft Media expands measurement and targeting capabilities

New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.

Digital advertising

What Oracle’s exit from advertising means for the adtech space

Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

Marketing technology

It’s the age of AI agents: See how marketers can build one themselves

Walk through a simple example of AI bringing together customer data for personalized experiences.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• How mass layoffs in tech impact the way American tech workers think about unions.
• Some people (on LinkedIn) are talking about the difference between personalization at scale and lazy at scale.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Get an in-depth look at 13 leading email platforms in our free MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.

What they're saying

• “True loyalty is about more than transactional convenience or pricing considerations. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.” Annette Franz in 7 ways to boost customers’ emotional connection and loyalty with your brand.
• “Absolutely ridiculous. The letters WP are used on hundreds of plugins and themes, and have for decades without issue.” Cody Bromley in WordPress moves to ban WP Engine from accessing its resources.

From Search Engine Land

• Change Who Pays: New Google Ads process for client account transfers
• Google rolls out new AI-organized search results, AI Overview links
• Google AI Overview ads launch on mobile in U.S.
• Google Lens to add Shopping Ads this year
• Google Discover disruption, not showing new content?