Hello, Newtopians!
We know, we know. It's right around this time that you start having nightmares about forgetting to pack underwear for your upcoming Denver trip …
With the big event just around the corner (this Sunday, can you believe it?), everyone is frantically dotting their i's and crossing their t's. To help you squeeze the most delicious juice out of this beautiful fruit that is Newtopia Now, we asked three experts to weigh in on what will give you the most bountiful of event experience.
Enter: These eight super simple tips for making most of Newtopia Now, featuring expert advice from Jessica Rubino (VP of content at New Hope Network), Steven Hoffman (founder and president of Compass Natural), and Jason Bidart (VP of merchandising at Thrive Market).
You’re welcome, and most importantly … thank you. Thank you for joining us on this journey. And while the pre-show panic is real, we encourage everyone to take a deep breath and enjoy the ride. We can’t wait to see you in all your Newtopia Now glory next week!
(P.S. it’s not too late to snag your ticket!)
Plan Ahead: Review maps, schedules and online content in advance. Most importantly, make sure you’re all set up in the Newtopia Now show app and on Beacon Discovery. From there, you can thoughtfully map out the content you want to catch, the people and companies you want to meet and, of course, all the amazing experiences you want to attend.
Explore Targeted Content: Attend workshops and sessions tailored to your specific needs, whether you’re a brand, retailer or other member of the industry. For example, buyers can benefit from our Insights for Retailers workshops, while brands will gain valuable insights through Buyerside Chats. Filter the agenda in the show app based on content type and neighborhood to find exactly what’s right for you.
Kick Things Off in The Market: In addition to traversing the show floor’s neighborhoods, be sure to explore The Market—a unique environment organized by product categories, where each exhibitor showcases a flagship SKU. In fact, this is a great way to start your journey, as you can scan QR codes for more information and easily locate companies and their activations happening in the neighborhoods through our Beacon Discovery platform.
Make Conscious Connections: Use our AI-driven matchmaking tool to connect with the right brands or buyers. Schedule meetings through the event app for focused and intentional conversations. If you haven’t already, get going on setting up those on-site meetings, as this will truly enable a richer, more intimate and connective experience for you and your teams.
On that note …
Embrace the Intimacy: Newtopia Now offers a more personal experience than many other events. This smaller format fosters deeper connections and higher-quality interactions and will benefit from you showing up with an open mind.
Forage by Mission and Values: Navigate the show floor divided into neighborhoods that highlight brands' missions, including diversity, equity, and inclusion. Find innovative CPG products aligned with your values across Represent, Regenerate, Glow and Thrive.
Get Hands-On: Participate in show floor networking and offsite events. Whether you’re attending Meow Wolf, Red Rocks, Ophelia's or the show-floor meetups, every moment of Newtopia Now gives you the chance to make the right connections, while learning about the issues impacting the future of the CPG industry.
Newtopia Now takes place August 25-28 at the Colorado Convention Center in Denver, Colorado. For more information and to register, visit the Newtopia Now website.
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