New industry report | Understanding the effectiveness of affiliate marketing programs
| | | Hi John, Marketers are investing more than ever across various digital channels and affiliate programs in order to generate growth. With affiliate marketing spend expected to reach a record high of $8.2 billion in 2022 and paid search expected to hit $136 billion global market spend, brands are expecting to increase conversion levels and build meaninigful business relationships. However, in order to achieve this it is vital that brands understand the fundamentals of these cross-channel activities and how the interplay between them has the potential to impact brand safety and integrity. With your copy of the Paid Search Monitoring and Brand Compliance Survey Report 2022 you’ll discover the key findings from an in-depth survey that explored marketers experiences with affiliate marketing and paid search. This included the key areas in which they overlap and how threats to brand integrity can be overcome. Key findings in the report include: 78% of respondents plan to increase their online spending in 2022 Almost 40% of respondents plan to invest in paid search monitoring Cost is the main barrier preventing organisations from investing in paid search and brand compliance solutions Minimising cost-per-click is seen as the number one benefit of utilising paid search monitoring Two thirds of respondents admit to having either low or average visibility over abuse within their existing affiliate programs. Less than a third of respondents are very satisfied with their existing affiliate provider With digital marketing continuing to evolve at an unprecedented pace more and more brands are finding ways to grow through affiliate programs. Download your complimentary copy to find out more, including in-depth insights and first-hand experiences from representatives of BrandVerity, Tripadvisor, Fivver and CoursesOnline.
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