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| John, Ah yes, the venerable brand. Key to customer decision making? Or convenient term to throw in an agency pitch deck to get a bigger budget? We’ll step aside from high-minded branding debates and get right into it, bringing you lessons from high-, low- and zero-dollar branding projects in today’s article – Mini Marketing Case Studies: 8 lessons for effective branding. Read on for specific branding examples from a cable network, business development service, school, rock climbing instructor, and companies in the cybersecurity, food and beverages, leisure, travel and tourism, software, business supplies and equipment industries. Here’s to your successful brand, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Resources Online Learning Research Partnerships | ||||||||
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