Disaster-resistant architecture, warm neutral colors on hot list.
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National Association of Realtors(R) - Realtor(R) Magazine
Monthly | December 18, 2018
"8 Design Trends Buyers Will Crave in 2019"
8 Design Trends Your Clients Will Crave in 2019
From architecture that can withstand Mother Nature's wrath to warm neutral colors replacing gray-washed rooms, these are the bold style predictions for home design in the coming year.
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Introverts vs. Extroverts: Who’s Really Better at Sales?
"Introverts vs. Extroverts: Who's Really Better at Sales?"
It’s a common assumption that more outgoing individuals make stronger salespeople. But if your natural tendency is to be more quiet and reflective rather than talkative and enthusiastic, can you be just as successful? Here’s what psychological science has to say about it.
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Expand Your Reach and Grow Your Brand Online
"Expand Your Reach and Grow Your Brand Online"
Don’t have time to be a digital marketing expert? Adwerx, a digital advertising platform and NAR’s newest REALTOR Benefits® Program partner, provides a simple way to build awareness of your real estate business, win more referrals, and target your listings to specific buyers online. Adwerx helps agents follow prospects around the web, keeping them top of mind with those ready to make a move. REALTORS® receive 15 percent additional ad impressions through this exclusive benefit.
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How to Apply Tax Changes to Your 2018 Returns
"How to Apply Tax Changes to Your 2018 Returns"
The federal Tax Cuts and Jobs Act makes many changes that affect your final tax filing for 2018 and your tax strategy for 2019 and beyond. To help you get a handle on what to do, NAR has released a series of videos, indexed by topic area, on what to do to save on your taxes.
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Is Alexa or Google Assistant More Useful in Real Estate?
"Is Alexa or Google Assistant More Useful in Real Estate?"
Amazon and Google rule the smart speaker market with voice assistants that can help your business and liven up your showings. But does one system have an edge over the other? Considering features, costs, and other compatible devices, real estate pros weigh in.
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"Commitment to Excellence (C2EX) empowers REALTORS® to evaluate, enhance and showcase your highest level of professionalism. Show clients you’re the best in the business. Start today at C2EX.realtor."
Help Clients Get Wise to Smart-Home Tech Hype
"Help Clients Get Wise to Smart-Home Tech Hype"
Some smart products sound like the greatest invention to improve daily life but turn out to be much less useful in reality. Teach your customers to use this formula for determining whether a device is worth the cost and effort to learn its functions.
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"Take advantage of the tax-prep resources available from NAR’s Center for REALTOR® Financial Wellness. Learn what deductions you should know about, good ways to avoid tax surprises and much more!"
Outreach Tactics That Work on Social Media
"Outreach Tactics That Work on Social Media"
As 2018 wraps up, there’s time to reflect on real estate’s marketing landscape. How were agents using their social media platforms as marketing channels this year, and what powerful opportunities lie ahead in 2019?
Mortgage Help for Rural Areas with Prisons
"Mortgage Help for Rural Areas with Prisons"
Inmates in nearby prisons will no longer count against the population totals of rural towns. The change is big for households who aren’t eligible for safe and affordable mortgage financing backed by the Rural Housing Service. Find out more in The Voice for Real Estate.
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November/December 2018

2018 GOOD NEIGHBORS / The Gift Is in the Giving
TOP OF MIND / A Valuable Tax Benefit Awaits
SELLING / Marketing That Turns Heads
COMMERCIAL / Experts With a Mission