| Happy Wednesday! Today we recap eight takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest minds in marketing. “We’ve always had tools at our fingertips to manage campaigns. I think what’s changed over the last few years is that there’s now an outdated suite of the basic tools that enabled our clients to achieve a certain level of automation, but there are still a lot of add-on tools you need. This adds complexity,” said McKinsey’s Oliver Gediehn during the Summit. Also, Neustar’s Steve Silvers show how in a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns. He writes: Second-party data has evolved with privacy in mind, allowing brands to access login data, device information, geolocation data, interest-level information, and transaction data to enrich their own data and identity graphs. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
