8 real estate trends influencing your business now Relocation buyers are moving greater distances. Cash buyers are tough competitors. The relief in home prices likely is over. Know the factors impacting your clients' home search the most. Full Story: REALTOR® Magazine (8/3)
Listing Marketing Made Easy with ChatGPT for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
ADVERTISEMENT:
Best Practices in Sales & Marketing
Affordable housing on a whole new level In response to the shortage of affordable multifamily units, developers and architects are bringing new solutions that involve the entire community. Full Story: REALTOR® Magazine (4/13)
Allowing your ego to be taken down a few notches by soliciting honest feedback from customers, direct reports and trusted advisers can help you inoculate yourself against what CEO coach Todd Ordal calls "big-shot-itis." "You don't want so much that you lose confidence, but you want enough that you lose certainty," Ordal writes. Full Story: Applied Strategy (Todd Ordal) (8/1)
More than six in 10 social media influencers Izea surveyed signed up for Threads within its first 10 days, 54% have already uploaded branded content to the app and 30% plan to offer paid Threads sponsorships soon. Izea also found content creators and influencers more apt to join the platform than other social media users. Full Story: Insider (8/1)
Survey: Mortgage rate affecting homeowner intentions Homeowners with a mortgage rate above 5% are almost twice as likely to plan to sell their home compared to those with a rate below 5%, according to a recent survey, which also found that the majority of mortgage holders reported having a rate of less than 5%. Full Story: HousingWire (7/31)
Technology & Innovations
Be picky and other tips for a DIY course in AI Small-business owners, even those with zero AI experience, can save money and time by incorporating AI and learning as they go, marketers and business owners say. "I'm very picky and choosy as to when I use AI or when I need to show up myself," says PR agency founder Lakesha Cole, one of several entrepreneurs who explain how to refine AI prompts, productivity, marketing and transparency. Full Story: MarketWatch (tiered subscription model)/NerdWallet (8/1)
"It's one thing being the only Black person in the room, but what if I'm the only woman in the room?" says REALTOR® Amy McCoy. She explains in the latest "Level Up" video how understanding intersectionality—when people identify with multiple groups who have faced historical discrimination—can improve your commitment to providing equal service. Full Story: REALTOR® Magazine (7/14)
Legislation & Regulation
What will Fitch's U.S. debt downgrade mean for economy? The stock market reacted to Fitch's downgrade of U.S. government debt, with the S&P 500 dropping 1.3% on Wednesday, and the the Dow Jones Industrial Average and Nasdaq also falling. However, some advisers said the news was not cause for immediate alarm. "The timing is surprising, but it's not totally unexpected," said Francisco Ayala of The Coleridge Group. Full Story: InvestmentNews (tiered subscription model) (8/2),Yahoo (8/2),Bloomberg (8/2)
How rising interest rates have put one lender on the spot Issuing floating-rate loans to multifamily building syndicators such as Tides Equities and rising interest rates have placed MF1 Capital in jeopardy, write Isabella Farr and Suzannah Cavanaugh in this analysis. With the majority of MF1's loans coming due in the next year and a half, "[l]enders will be left to make tough choices—take back the keys or sell loans at a loss," they write. Full Story: The Real Deal (8/1)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
