8 Reasons Why Sustainability is Getting a Bad Rap

Traditional top-down approaches miss granular insights. A bottom-up method, using detailed data analysis, finds synergies for cost savings and revenue growth. This involves forming hypotheses, baselining data & using tools like EBITDA bridges and profit trees. Successful integrations focus on value creation, led by data-driven insights, and foster realistic, actionable plans & long-term value.

PREPARE FOR A COOKIELESS FUTURE The digital marketing landscape is evolving with the phasing out of third-party cookies and in order to navigate this change effectively, manufacturing marketers will need to develop strategies that leverage first-party data and better understand marketing attribution. We help marketers build plans that ensure success.