8 SaaS metrics and KPIs every company should track

Good Morning!

Today we have Whatagraph’s SEO specialist, Mindaugas Skurvydas, highlighting eight vital SaaS metrics and KPIs that lead to success.

He writes: Tracking the appropriate SaaS KPIs and metrics is the prerequisite to making data-based decisions. You may even want to create KPI reports to help track the evolution of your venture – whether things are going in the right or wrong direction.

Also, a new Arm Treasure Data and Forbes Insight study reveals 74% of consumers are at least somewhat likely to buy based on experience alone.

The report defines CX as not only all interactions and perceptions a customer has with a brand in buying a product, but all interactions and perceptions that begin with researching a product or attempting to solve a problem that ends up with the product purchase.

Also ICYMI:

COVID-19 forces advertisers to focus on the digital economy, according to new GlobalData report.
Nuvi launches new comprehensive collaboration and engagement solutions to its well-known social analytics platform.
Sinch AB, a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire Chatlayer BV for an Enterprise Value of €6.9 million.
Ada, a leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel.

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8 SaaS metrics and KPIs every company should track

Mindaugas Skurvydas

Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success.

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