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💵 Today’s Top Stories |
| | Enjoy spring with deals on designer sunglasses, free admission to national parks, discounts on lawn and garden supplies and more. Read more. |
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| | You want to save enough for retirement. And you don’t want to underestimate your needs. But at what point is it OK to start living more for today? Read more. |
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| | Whether you’re just starting to plan or already retired, this guide will help you navigate key decisions, avoid common pitfalls, and create a lifestyle you truly love. Get ready to turn your retirement dreams into reality—one tip at a time! | Download now. |
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| | Be weary of using any P2P payment app that doesn’t provide consumer protections. Here are the four most common scams and how to avoid getting ripped off. Read more. |
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| | The average American household owes more than $10,000 in credit card debt. See which states owe the most and read our tips about paying down yours. Read more. |
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| | Team Clark already liked this 2% cash back card that lets you invest your cash back. Now a new perk lets you access sought-after restaurant tables. Read more. |
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💻️ Tech Tip From Kim Komando |
A screenshot that scrolls: This is great when you need a record of something that goes off the screen of your phone, like a web article or document. On Android, press the power + volume-down buttons together, then, on the screen, tap Capture more (Pixel) or the down arrows (Galaxy). On an iPhone, hold down on the power + volume-up buttons, tap the thumbnail that pops up, then tap Full Page. Join 575K people who get tech smart with my friend Kim Komando’s free newsletter, The Current. |
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🏆️ Amazon Wins Brand Super Bowl of Sorts |
YouGov’s anticipated annual retail brand research and rankings are live, and Amazon may have “won” this year. |
Here are the 14 most recognizable brands in the United States listed by the share of the U.S. population that’s aware of the brand. |
97%: Coca-Cola, Facebook, YouTube
96%: Amazon, Google, Nike, Samsung, McDonald’s
95%: Walmart, Apple, Toyota, Netflix
94%: iPhone, Ford |
Now consider how well the top American brands are converting awareness to interest to sales. |
Here are the top 5 brands in the United States that turn awareness into purchase consideration: |
1. Amazon – 80%
2. YouTube – 68%
T3. Walmart – 63%
T3. Facebook – 63%
5. Amazon Prime – 61% |
And here are the top 5 brands in the United States that turn purchase consideration into sales: |
Purchase intent: |
1. Amazon – 62%
2. Walmart – 38%
3. Amazon Prime – 34%
4. Walmart – 29%
5. Samsung – 25% |
Compared to industry average, Americans were 243% more likely to consider Amazon once they become aware of the brand and are 539% more likely to purchase from Amazon once they’re considering it. |
“It’s where you want to be as a brand,” said Reuben Staines, YouGov’s head of American marketing. “People’s initial reaction when they think about purchasing something is to go straight to Amazon.” |
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📊 Stat of the Day |
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💰️ Deal Alert: Today’s Top Deals |
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🎙️ Podcast |
| Full Show: Is Your 401(k) Costing You a Fortune? and Clark’s Take on Southwest’s Big Changes |
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Good news: More than half of Americans have access to a 401(k) at work. Bad news: The junk fees could be costing you a fortune! Clark explains why it’s important to check your fees and what you should do if it’s costing too much. Also, Southwest recently announced several big changes and they all stink – you don’t want to miss Clark’s response! |
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☎️ Need Money Help? |
The Team Clark Consumer Action Center is a free helpline that can help you navigate your money questions. Call 636-492-5275. Visit clark.com/cac for more information. |
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