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| What We're Reading | Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. You’ve seen their ads. You (or someone you know) use their products. They represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened―where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain.
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Should You Exercise While Sick? | It's hard to do much of anything when you're under the weather. Are there benefits to exercising while sick, or will working out just make you feel worse? | |
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