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| Real controversy or PR stunt? By Patrick Coffee No ad in this year's Super Bowl has inspired more confusion and speculation than that of building-materials company 84 Lumber. The work itself, which went live today, is clearly intended to increase the chatter. The 90-second spot, "The Journey Begins," appears to depict a Mexican woman and her daughter taking a long journey by truck... Read more » |
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| Brand doesn't want to be politically divisive By Kristina Monllos |
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| Our pre-game preview of noteworthy spots By Tim Nudd |
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| A 33-year-old spot is relevant once more By Alfred Maskeroni |
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| Spot features Tina Fey, Steve Carell, Viola Davis and others By Christine Birkner Everybody needs a little encouraging now and then when it comes to chasing their dreams, and in Honda's Super Bowl ad, a cast of celebrities channel their humble adolescences that probably were a lot like yours--bad hairstyles, awkward phases and all--to motivate you. The real high school yearbook photos of Tina Fey, Robert Redford, Amy... Read more » |
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| Some great spots you might have forgotten By Tim Nudd With dozens of commercials airing during every Super Bowl, it only makes sense that some good ones occasionally get lost in the shuffle. So, as we gear up for Super Bowl LI, here's a look back at 12 Super Bowls spots from the past 12 years that didn't get quite the attention they should have.... Read more » |
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| Consumers see them as a form of entertainment By Robert Klara Though marketers probably don't want to think about it, Americans really don't like advertising very much. A 2012 survey by Mancx found that advertising is a big complaint about the internet (54 percent of those surveyed think there are too many ads), and a Gallup survey found that 37 percent of people have a negative... Read more » |
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| Featured Jobs | | Happy Medium Des Moines, IA or Chicago, IL | | Vanguard Communications of Falls Church, Inc. Washington D.C. | | Serino/Coyne, LLC New York City, New York | | Asphalt Green New York City, New York (US) | | Marquis Who's Who Ventures LLC Nassau County, New York | | |
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| Automaker is out to #DriveProgress By Tim Nudd Audi aired one of the best ads of 2016 in a political environment--the flashy but lighthearted "Duel" spot played on the nights of all three presidential debates last year. Now, for the Super Bowl, the automaker is getting political in a more pointed way, by supporting a progressive cause--pay equality--and promoting it with a father-daughter... Read more » |
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| >From Lady Gaga to sports publishers By Lauren Johnson While Twitter and Facebook are likely to be the buzziest platforms during the Super Bowl, plenty of people will also be using Snapchat to follow the game and track commercials. Snapchat is positioned as an advertising platform for brands, but many marketers don't maintain their own accounts. While a number of Super Bowl advertisers are... Read more » |
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| Rob Gronkowski and Terrell Owens also star in the spot By Katie Richards Ever wonder when and where the touchdown celebration began and how it evolved from a simple high five to the shimmy or the shake to the shimmy, shimmy shake? T-Mobile has you covered. In the brand's new Super Bowl spot, released today, Justin Bieber tells the world how the touchdown dance came to be. The... Read more » |
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