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| Spot about immigration gets big buzz from the Big Game By Christopher Heine In one of the Super Bowl LI's more interesting advertising entries, 84 Lumber wasn't afraid to push buttons about President Trump's immigration policies with its ad. The move garnered attention on Twitter and obviously drove traffic to its dedicated microsite, which crashed almost immediately and, at press time, was still down. The site, Journey84.com, invited... Read more » |
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| It's the second time they've partnered for a big event By Marty Swant |
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| Campaign also includes Snapchat geofilters By Marty Swant |
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| BuzzFeed and Hidden Valley also joined in on the live action By Sami Main |
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| A bevy of exclusive engagement data By Christopher Heine >From Dec. 1, 2016 through Saturday, Origami Logic tracked engagement stats for Super Bowl advertisers to see which brands' posts and teasers were generating the most buzz. The marketing analytics software company looked at engagement data on Facebook, Twitter, YouTube and Instagram to help the industry understand which advertisers have already been getting a big... Read more » |
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| Data looks good for Airbnb and Coke By Christopher Heine Amobee Brand Intelligence has been pulling in Twitter data about Super Bowl LI marketers, and here's what they saw from the first half. The top 10 tweeted brands are as follows: Airbnb - 33,700 tweets Coke - 32,100 tweets Guardians of the Galaxy 2 - 25,600 tweets T-Mobile - 24,900 tweets Budweiser - 18,600 tweets... Read more » |
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| 12 examples, from extra video to teasing TV spots By Lauren Johnson Brands pay upwards of $5 million to run 30-second Super Bowl TV ads today, but many advertisers already activated digital versions of their campaigns. While Facebook and Twitter are go-to platforms for brands to reach millions of viewers and tap into the real-time action, more brands are turning their attention to Instagram and Snapchat to... Read more » |
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| Featured Jobs | | Happy Medium Des Moines, IA or Chicago, IL | | Accountant for Midtown Advertising Company 10018, New York City | | Sounds True Louisville, CO | | BBC World News Washington D.C. | | Vanguard Communications of Falls Church, Inc. Washington D.C. | | |
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| 90-second spot takes aim at Uber, Telsa and Google By Christopher Heine Ford ran a 90-second ad between Super Bowl LI's coin toss and kickoff tonight, catching marketers' attention not just because of the length of the spot--Fox has been getting $5 million per 30 seconds for in-game commercials--but also due to its tech focus. The automotive brand provided several hints that it's absolutely serious about being... Read more » |
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| Calls it the '#NoFunLeague' By Christine Birkner After experiencing declining sales of late, GNC had been hoping to turn its fortunes around by investing an estimated $5 million in a 3o-second Super Bowl ad on Fox this year. However, the NFL had rejected the ad due to the league's rules prohibiting banned substances, and GNC is on the list of brands players... Read more » |
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| IPO filing highlights user growth, revenue questions By Lauren Johnson Now that Snap Inc. has officially filed for its initial public offering, investors, marketers and media companies are finally getting an under-the-hood look at the app's finances and business stats. One of the most interesting nuggets in the filing is that Snapchat now has 158 million daily users, a metric Snap has played up as... Read more » |
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