Like a lot of major brands, Miracle Whip has decided to sink some of its marketing dollars into sports sponsorships. Unlike other brands, however, it's chosen to underwrite a team with no famous stars, no major-league presence and no big arena to call home. The Kraft-owned condiment brand just announced a new partnership with the...
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The first rule of breathable underwear is, you don't talk about breathable underwear. The creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices--a circumstance that led fairly directly to the...
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