Navigating the digital landscape during a global pandemic -
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| | Marketers are seeking guidance about whether to lean into - or steer away from - the coronavirus in their ad strategies. Download these three studies from Integral Ad Science to understand changing perceptions of digital advertising and coronavirus content amid the pandemic. |
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In the midst of the evolving coronavirus situation, the advertising industry continues to seek guidance on how to best navigate these unprecedented circumstances. Advertisers have been quick to make adjustments—”coronavirus” is now the most blocked keyword in the world—but it’s important to remember that brand suitability requires a nuanced, strategic approach.
IAS conducted three Coronavirus Ad Adjacency studies since March to understand U.S. consumer and marketer perception concerning digital advertising and coronavirus content online.
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What have we learned from the studies? | | 90% of consumers prefer premium, recognizable sites when consuming coronavirus content online 75% of consumers are consuming more news in general 61% of marketers said that the Coronavirus situation is changing the type of content they are comfortable advertising alongside | | |
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| | Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com |
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