Good morning, Marketer, one step forward and one step back for generative AI.
Despite its growing potential for innovation and disruption, generative AI is facing some challenging headwinds. In addition to new regulatory and legal threats, it’s now become a focus of the strike action taken by SAG-AFTRA.
Screenwriters were already concerned that genAI could reduce their roles to copyediting artificially created scripts. Now screen actors have issued a litany of concerns including not only traditional copyright issues but also the use of AI to exploit the unauthorized copying of its members’ voices, likenesses and performances. Think “deep fakes” but better quality.
Understandably, the union is looking to establish an agreement on responsible use of AI before practices become established and entrenched. For obvious reasons, this is a union that will command a lot of attention; but the question arises, if actors need these protections, what about everyone else?
Bank on it, generative AI is ripe for regulation. And that means we don’t yet know what its potential is.
Kim Davis,
Editorial Director
