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NGL Studios Is Launching a Multicultural Comedy Channel for Millennials An app is planned for later this year By Marty Swant Aiming to reach an ever-growing population of multicultural millennials and viewers even younger, NGL Studios is expanding its original and branded content with an app and a new platform for comedy. Today, the company announced it's launching a comedy video platform it's calling "EOP Comedy: With Liberty and Justice for All (with the EOP standing...
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Leading Up to Mother’s Day, KFC’s Facebook Video Ads Are Targeting Viewers When They’re Near a Store Mobile ads use creative from brand's Tender Wings of Desire novella By Christopher Heine According to Facebook IQ, the social network's insights division, 20 percent of Mother's Day conversations on the platform happen in the four days leading up to the holiday, while 69 percent of the chatter takes place on the day itself. Video ads on the social site have been targeting on-the-go moms all week. What's more,...
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Activision Blizzard Plans to Structure Major League Gaming More Like Traditional Sports MLG's NewFronts event focused on reach for global brands By Marty Swant Pitching itself as the "first global sport," Activision Blizzard's Major League Gaming is hoping to making esports more mainstream in a way that's easier for global brands to grasp. According to Major League Gaming CEO Pete Vlastelica, the company is working on transforming the "organic, bottom-up, untended kind of ecosystem" into something structured more like...
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In Its First Earnings Report, Snap Says It Made $150 Million During the Year’s First Quarter CEO calls out Instagram for 'growth hacking' By Lauren Johnson Snap reported its much-anticipated earnings for the first time today and offered investors and advertisers a look under the hood of its current business and long-term strategy. Snap reported $149.6 million in revenue during the first quarter, down slightly from Wall Street expectations of $159 million. To compare, Snap made $165.7 million in revenue during...
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Here’s Why Advertisers Should Target Dads With Digital Videos Before Mother’s Day Emotional spots are especially effective By Christopher Heine Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau's annual Digital Content NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the...
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Amazon’s Alexa-Equipped Device With Voice-Activated Video Is Coming This Summer Echo Show will have the skills of the Echo with a 7-inch touchscreen By Marty Swant Amazon is finally ready to give Alexa a face--sort of. Today, the ecommerce giant unveiled the Echo Show, the next generation of its voice assistant-enabled speaker. It will come with a seven-inch touchscreen display. The Show, which is scheduled for release on June 28, will be available for about the same price as the company's...
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