John, Where do you get your brilliant marketing ideas? I hope one place is MarketingSherpa case studies. When I was a copywriter, my peers’ ads and campaigns informed my own concepting (#ShouldersOfGiants). However, sometimes you need a fresh source of inspiration to get that next powerful idea. So in today’s article, we take a look at 9 mini case studies of marketing campaigns and business ideas sparked by unorthodox inspiration. Read on to see examples of an SEO landing page dreamed up while playing with Hot Wheels and Legos, a New Jersey governor’s race that stimulated a complementary business idea, and a dog’s passing that inspired a blog. Here’s to finding the right inspiration to spark your success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |