Hi John,

How’re you doing with your fundraising asks right now? Are your donors being responsive?

As I’ve mentioned before, we’re seeing many generous donors stepping up to support their favorite nonprofits.

What is prompting this outpouring of gifts? It’s a powerful, different approach to the ask.

So today, I am sharing the 3-Step Fundraising Ask formula that we are recommending to all our clients.

This 3-Step Ask works almost every time - and results in a happy donor, a closer relationship with your donor and new investment in your work.

I hope you and your team will apply this approach – you should see generous donors responding quickly. At least that’s what our people are seeing!

The New Fundraising Ask in Times of Crisis

Here’s a success story from Gershon Lewis in Israel – who applied our approach with an important donor:

Based upon your previous crisis advice, I recently asked a long-term donor to help us more with his regular May gift because . . . we expect some donors will give less or not at all -

He said: "OK, I'll double my donation." Thank you Gail!

We hope you see results like this too. Give it a try right now.

We want to acknowledge you for your hard work in these times of crisis. With so many standard fundraising approaches up in the air, we know it’s exhausting to try to re-invent everything at once.

Please let us know if we can help you.

And – join us on Facebook as we bring the community together on Wednesdays at noon! It’s great fun - and you'll get positive and encouraging guidance from us.

All our best to you,

Virtual Events for the Rest of 2020?

Are you retooling into a virtual event? This month our INSIDERS are getting coaching and advice from gala expert Sherry Truhlar. Sherry’s been attending virtual galas all spring, and she’ll be sharing her insights and best practice tips.

We continue to bring our INSIDERS up-to-the-minute training on the skills, strategies and tactics they need right now. Find out more about our INSIDERS professional development community here.

Should We Run a Crash Course in Major Gifts?

Kathryn and I are thinking about running a super-intense crash course in major gift fundraising in July. Please let us know if this is a good idea or if you’d be interested.

We think focusing on major donors is possibly the ONLY way to go for 2020. You can find loyal donors – in your own database - who can help replace lost funding from cancelled events.

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