Good morning, Marketer, do you have too much stuff in your stack?
Getting rid of the old or redundant things in your martech stack is like fixing an airplane’s engine midflight. There’s a big risk of crashing the entire thing if not done right. You may think no one has used something for years only to find other systems rely on it for API calls or data exports.
What to do? Read Megan Michuda’s five-step guide to retiring martech tools without disrupting operations. And, speaking of martech stacks: We want to know what is changing in yours. If you have a moment, please take our very short MarTech Replacement Survey.
Constantine von Hoffman,
Managing Editor
