Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that?

A/B testing markets to customer segments, not individual customers, missing opportunities to tailor decision-making at the customer level

A/B testing doesn’t scale – the more dimensions and choices you want to make, the longer testing takes

What’s making A/B testing obsolete? Self-learning AI.

Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test & learn programs you use to maximize customer engagement.

Sponsored by OfferFit