John,
I am going to be the keynote speaker at a digital event, and I wanted to personally invite you. The event is the A/B Testing Summit.
Perhaps the greatest weakness I see in most optimization and testing programs is a failure to develop a true hypothesis. We test ideas, but we don't know how to construct a hypothesis into four key parts and use those parts to build a robust model of our customer's mind.
In my 25-minute session, I’m going to teach a four-step framework for gaining customer wisdom and generating significant results.
If you're interested in attending this event, click this link to find out more or reserve your seat.
Thank you for your trust,
Flint McGlaughlin
Managing Director and CEO
MarketingSherpa, MarketingExperiments and MECLABS Institute
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