Hi John,

Today is a very special day for Finimize. We got acquired by one the world’s largest investment companies: abrdn.

Over the last few years, I’ve dedicated myself to assembling a stellar team to work towards an ambitious vision: to build the #1 information platform and community for the modern investor.

I’m incredibly proud of what the team has accomplished to date – in particular, because we did it our way (🎵).

In a world awash with cash, we decided to stay lean and focused.

In a world of information overload, we decided to be the signal among the noise.

In a world where you’re encouraged to trade first and ask questions later, we recognized that insights are even more valuable.

If I look back at where we started – with a newsletter that I put together over a weekend – to the million-strong community we are now, it’s a testament to the notion that you can create something out of nothing.

If I look forward, I realize how long the road to go still is. It’s a cliché in the tech world to say “it’s day 1” (thank you very much, Jeff B.) – but it truly is for us. We have much more work to do: we are building the most convenient and beautiful way ever to discover, research and discuss investing ideas.

And that’s why I’m so incredibly excited to be joining forces with abrdn. Their scale, resources and expertise will supercharge Finimize.

For our members, nothing will change – Finimize will stay completely independent. And when I say independent, I really mean it. I will continue to run the business along with our team. But we will be able to build more and better product experiences for you.

With that said, we’ll put our heads back down and get back to work.

If you want to find out more, here’s the announcement that details what happens next for Finimize:

And next Tuesday at 6pm UK Time, I’ll be hosting a live Town Hall for all our members – sign up here.

Onwards,

Max