With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. Read more below. Other things to know about | | |
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| The Confessions | | | | With the long-term effects of coronavirus unknown, marketers are aiming to manage how much their brands spend on marketing. In the latest Confessions, a DTC media buyer share how he is reeling in the company’s spending. | | |
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howdy! | Video Anywhere | | | | News outlets’ streaming services and digital shows enable them to cover coronavirus news as it breaks and delve deeper into issues related to the outbreak. | | |
| Sponsored by Yieldmo | | | | A survey of 164 brand marketers finds that fewer than half are satisfied with their current KPIs for mobile measurement. Their dissatisfaction is particularly stark when it comes to user attention. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads. | | |
| Sponsored by Permutive | | | | Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. | | |
howdy! | WTF Influencers | | | | Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. | | |
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| Sponsored by Hulu | | | | Executives from Deutsch and Ciceron told Digiday that simplistic metrics like engagement and click-through rates are still the only ones that have been perfected. | | |
howdy! | | | | | Reach has scale but just 98% of that audience is anonymous and hasn’t consented to share personal information with the publisher. | | |
howdy! | Content & Commerce | | | | With a technology platform aimed at collecting more data and insights, Meredith is looking to identify trends and products that readers will want before they know it themselves. | | |
| | | | | "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. |
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