'A big reset in 2023': After Big Tech's mass layoffs, job candidates face intense competition Recruiters report that "we've never seen a market quite like this" as tens of thousands of employees flood the job market. Additional coverage: - Social media managers need a new game plan. Twitter -- once a stable and trusty workhorse for social media strategists everywhere -- now resembles the most wildly unpredictable social platform in the marketing arsenal.
- This week's Digiday+ Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk.
- Of course, brands are ready to take to social media and digital channels to reach shoppers where they spend a good deal of their time, but Digiday+ Research found that there's another marketing channel that will play an important role in brands' holiday marketing: TV.
- With so much change in the last two years around signal deprecation, is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competitors? Advertiser Perceptions' Nicole Perrin talked to Digiday about this and more.
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| | | | | Recruiters report that ‘we’ve never seen a market quite like this’ as tens of thousands of employees flood the market. | | |
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howdy! | | | | | Twitter – once a stable and trusty workhorse for social media strategists – now resembles the most wildly unpredictable social platform in the marketing arsenal. | | |
| | | | | Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. | | |
| Advertisement |  | | |
howdy! | | | | | This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk. | | |
| | | | | According to ID5’s new ‘The State of Digital Identity 2022’ report, 87% of advertisers believe they are missing out on reaching cookieless audiences. | | |
howdy! | | | | | Of course, brands are ready to take to social media and digital channels to reach shoppers where they spend a good deal of their time, but Digiday+ Research found that there’s another marketing channel that will play an important role in brands’ holiday marketing: TV. | | |
| Advertisement |  | | |
| | | | | As marketers and brands search for new identity solutions following the loss of third-party cookies, one set of technologies is standing out among the rest: data clean rooms. | | |
howdy! | | | | | With so much change in the last two years around signal deprecation, is this a moment in marketing history when publishers can finally make up some ground on their bigger social platform competitors? | | |
howdy! | | | | | When Estée Lauder’s reach on Instagram started to slow across EMEA, the marketers there turned to TikTok. | | |
| | | | | The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms. |
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