A bill to ban TikTok is gaining traction in Congress, and with some marketers A flurry of legislative action against TikTok comes as top officials — including National Intelligence Director Avril Haines and FBI Director Chris Wray — raise new concerns about how the Chinese government could use the app to spy on Americans by collecting data or influence users with content. Additional coverage: - This video breaks down how the CPRA ups the ante on privacy compliance in the U.S. and breaks down the IAB's Multi-Privacy Agreement compliance framework.
- Holding companies are feverishly updating their offerings and breaking down silos to become more nimble, while independents exploit their niches to the best of their abilities. More in this Digiday+ Media Buying Briefing.
- What's meant to be the most joyful time of the year is often the most stressful for publishers' commerce teams.
- OnStar is spending (really) big on addressable media to better target its customers.
- One of the journalists who had their Twitter accounts suspended Thursday evening discusses the impact it has on his work -- and on journalists using the platform.
Other things to know about - For advertisers, obtaining robust metrics across mobile, desktop, social, digital and CTV can be difficult, but is essential to building and delivering successful campaigns. Produced in partnership with Marketecture.
- While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility. Sponsored by Yext.
- Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats. Sponsored by KERV.
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| Top Stories |  | | Ivy Liu |
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| | | | | The flurry of legislative action comes as top officials — including National Intelligence Director Avril Haines and FBI Director Chris Wray — raise new concerns about how the Chinese government could use the app to spy on Americans by collecting data or influence users with content. | | |
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howdy! | | | | | This video breaks down how the CPRA ups the ante on privacy compliance in the U.S. and breaks down the IAB’s Multi-Privacy Agreement compliance framework. | | |
| | | | | When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces. | | |
| Advertisement |  | | |
howdy! | | | | | Holding companies are feverishly updating their offerings and breaking down silos to become more nimble, while independents exploit their niches to the best of their abilities. | | |
| | | | | Publishers that prevent clickbait ads on their sites are protecting crucial revenue by stopping the damage these ads inflict on audience loyalty. | | |
howdy! | | | | | What’s meant to be the most joyful time of the year is often the most stressful for publishers’ commerce teams. | | |
| Advertisement |  | | |
| | | | | Advertising on CTV offers marketers access to platforms with premium content at a competitive price point, bolstered by data targeting capabilities. | | |
howdy! | | | | | OnStar is spending big on addressable media to better target its customers. | | |
howdy! | | | | | One of the journalists who had their Twitter accounts suspended Thursday evening discusses the impact it has on his work — and on journalists using the platform. | | |
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