New Gizmodo boss Jim Spanfeller has spent nearly two decades demanding that advertisers treat digital media with more respect. Now, he has a very different kind of challenge: To rally and diversify the revenues at one of the most difficult, splenetic publishing properties in the history of digital media.

Adidas is doubling down on its partnerships with non-athletes.

For Digiday+ members: As the ad-supported streaming video market heats up, free video streaming services such as Pluto TV, Xumo and Tubi are bulking up on licensed movies, TV shows and digital video programming.

Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy. Here's an explainer.  

People primarily visit AccuWeather's site or use its apps to check the weather. But the company is increasingly succeeding in getting them to stick around to watch videos.

Connect with executives from Sony, Dentsu Aegis and Honda at the Digiday Future of TV Summit this month in Palm Springs, California.

 

'A builder and fixer': New Gizmodo boss Jim Spanfeller is an old school digital media vet

Max Willens

The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different.

'I give them credit for taking the deepest dive first': Inside Adidas' playbook for celebrity partnerships

Anna Hensel

Adidas is doubling down on its partnerships with non-athletes.

 

A fresh start: Rethinking the advertising landscape

Sponsored Content Unruly

At the recent U7 summit in London, industry experts and world-renowned brands discussed the issues of complicated supply chains, self-policing and a lack of global guidelines on transparency. However, it's not all doom and gloom -- many companies are working hard to clean up the ad landscape by bringing transparency and trust back to the industry. Sponsored by Unruly.

Video Briefing: Free video streaming services are bulking up with licensed programming

Sahil Patel

More (older) movies and TV shows are coming to Pluto TV, Xumo and other free video streaming services.

WTF is differential privacy?

Seb Joseph

Differential privacy allows companies to share aggregate data about user habits while protecting individual privacy.

The 2019 digital media pocket roadmap

Sponsored Content Oracle NetSuite

Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite.

A unique value proposition: How exchanges can survive the publisher-DSP direct relationship

Sponsored Content GumGum

A handful of publishers are taking a novel approach to selling ad inventory: using fewer exchanges and SSPs and forging direct connections with DSPs. It makes sense, but publishers need to be careful not to cut ties with the SSPs and exchanges that offer real value. Sponsored by GumGum.

 
 
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