In the musical “Chicago,” Billy Flynn — the shyster of all shysters — sings, “Razzle dazzle ’em / And they’ll never catch wise!” Bad news, Billy, because martech buyers have caught a serious case of wise. As contributor Jay Mandel points out, we’re at a moment where people want the steak, not the sizzle. His piece is a call to arms for martech makers, daring them to create solutions that are more than mere updates.
Also, want to stay up to date on the latest CRM strategies and developments? Of course, you do! To help you, we’ve compiled the MarTech CRM experts to follow list.
Constantine von Hoffman,
Managing Editor
