The Daily Scoop: The battle over ‘Bidenomics’ branding

Plus: Kellogg Company boozily celebrates National Waffle Day, X throttles competitor link speed.

How embecta used Diabetes Awareness Month as a springboard for award-winning campaign

Their cause campaign increased visibility around this issue and boosted their profile internationally.  

How to do it: A case study in microinfluencers

A step-by-step guide to working with influencers with small followings and big impact.

The Daily Scoop: 'Sound of Freedom’ director loses control of the movie’s messaging

Plus: Elon Musk takes a weird turn in cage fight follow-up, Kansas newspaper raid unites the press.

New social media features you need to know this week

Updates from Threads, TikTok, Instagram and more.

Who in your company needs media training? It’s not just your CEO

You definitely need more than one person who can handle the media. Here's why.

The State of Corporate Communications Survey 2023 from PoliteMail

The Daily Scoop: How media relations turned into witness tampering for Sam Bankman-Fried

Plus: It’s a Beyoncé and Taylor Swift summer with shiny concerts galore, NPCs are taking over social media.

Ignore all PR tips (including this one)

Right in the trash bin.

The Daily Scoop: How Adidas is ‘carefully’ offloading remaining Yeezys after Ye controversy

Plus: Hip-hop's 50^th birthday, X/Twitter CEO Linda Yaccarino has a word for advertisers.

6 questions with: April White of Trust Relations

April White shares advice on how you can achieve whatever you set out to do.