These days, about 90 per cent of Canadians have a smartphone (the figure is over 97 per cent for those under 45, according to Statistics Canada). We’ve quickly grown accustomed to neighbourhood-specific weather alerts, to real-time traffic guidance, and to being able to instantly pull up a list of moderately priced, kid-friendly restaurants within walking distance of wherever we happen to be. The feeling, and perhaps even the very concept of being lost, is fading from our collective consciousness. And yet we’re just beginning to grasp the power and capabilities of universal geotracking.
Our devices, and the services we use them to access, don't just know where we are. They know where we’ve been, and where everyone else is and what people who go to the places we’ve been to are likely to do next.
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