Good morning marketers, keep hanging in there.
During the coronavirus, pretty much nothing is business as usual. Businesses are taking it day-by-day as demand crawls to a halt while would-be customers hunker down for the foreseeable future. Before you worry about exhausting all your efforts to keep “business as usual,” there are several steps you should be taking now to ensure your customers can get answers when they’re looking online. Here’s a quick rundown:
Update local listings – Update your Google My Business listings to highlight any operational changes. Do the same thing with any listings in other directories, like Bing Places, Yelp, TripAdvisor, and all your social profiles (Facebook, Instagram, Twitter, etc.).
Update your business site – Make use of FAQ sections or even dedicated pages to easily direct people to information about your current operations or any new changes they should be aware of. Goal: Keep them up-to-date and make it effortless for customers to stay informed.
Updates for e-comm retailers – Make sure your available stock is up-to-date. Closely monitor and update the product schema on your product pages and in your feeds to indicate availability. Make use of Google’s new schema properties for virtual, postponed, and canceled events.
Updates for event managers – Set the eventStatus markup property to EventCancelled or EventPostponed on their pages. For events that have moved from in-person to online, use VirtualLocation as the location type and set the eventAttendanceMode to OnlineEventAttendanceMode.
This whole thing right now? It’s a lot, but we’re here for each other. Keep pushing through and remember to breathe. There’s a Mindful Moment to help you below, along with news on how Snapchat is building a digital resource center for mental health during the time of crisis.
Taylor Peterson,
Deputy Editor
